Networks, Crowds, and Markets by David Easley, Jon Kleinberg

About this book :-
"Networks, Crowds, and Markets: Reasoning about a Highly Connected World" by "David Easley" and "Jon Kleinberg" is a modern guide to understanding how "networks, social behavior, and markets" interact in our connected world. The book explains the "structure of networks", showing how individuals and groups form links, create communities, and influence each other. It introduces foundational concepts like "network effects", illustrating how connections shape opportunities and decisions in both social and economic contexts. The authors explore "strategic behavior and game theory", highlighting how people and organizations make choices in competitive and cooperative settings. Topics such as "information cascades, auctions, and market dynamics" show how individual actions can produce complex collective outcomes. The book emphasizes real-world applications, from "social networks and online platforms to financial and technological markets", demonstrating how theory connects to everyday experiences. With clear explanations and practical examples, the book equips readers to analyze and predict behavior in "dynamic networks". It provides tools for understanding "information propagation, strategic interaction, and network structure", making it essential for students and professionals in economics, computer science, and sociology. By combining "mathematical modeling with accessible storytelling", it highlights the power of networks to influence technology, society, and markets, making complex systems understandable and actionable.

Book Detail :-
Title: Networks, Crowds, and Markets by David Easley, Jon Kleinberg
Publisher: Cambridge University Press
Year: 2010
Pages: 720
Type: PDF
Language: English
ISBN-10 #: 0521195330
ISBN-13 #: 978-0521195331
License: External Educational Resource
Amazon: Amazon

About Author :-
The author "David Easley" and "Jon Kleinberg" are leading experts in "networks, social systems, and market dynamics". Easley, a prominent "economist", focuses on "game theory" and financial networks, exploring how individuals make strategic decisions in interconnected environments. Kleinberg, a renowned "computer scientist", studies algorithms and network structures, uncovering patterns in online and real-world systems. Together, their work bridges "technology, economics, and human behavior", offering deep insights into "information flow, online platforms, and strategic interactions". Their research helps understand complex networks, the behavior of crowds, and the functioning of markets in modern society.

Book Contents :-
1. Overview 2. Graphs 3. Strong and Weak Ties 4. Networks in Their Surrounding Contexts 5. Positive and Negative Relationships 6. Games 7. Evolutionary Game Theory 8. Modeling Network Traffic Using Game Theory 9. Auctions 10. Matching Markets 11. Network Models of Markets with Intermediaries 12. Bargaining and Power in Networks 13. The Structure of the Web 14. Link Analysis and Web Search 15. Sponsored Search Markets 16. Information Cascades 17. Network Effects 18. Power Laws and Rich-Get-Richer Phenomena 19. Cascading Behavior in Networks 20. The Small-World Phenomenon 21. Epidemics 22. Markets and Information 23. Voting 24. Property Rights

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